Sep 29: social data not in yet

Q: What are people saying about “Indians make their own Diwali decor early”?

The mood is festive anticipation. Viewers gush over the creativity, ask how it is made and promise to DIY it themselves, the warm pre-Diwali buzz of getting the home ready.

Q: How can brands use the “Indians make their own Diwali decor early” trend?

Mithai box that doubles as table decor. Before you eat it, style it: arrange our mithai into a Diwali table centrepiece. Format: Hands-only styling reel, 20 to 30 seconds, festive song.

Indians make their own Diwali decor early. Hand-made Diwali decor videos took off on Instagram from Oct 4, and Google searches for it doubled on Oct 11

49.5Msocial views↑ 560%

559creators↑ 25%

+100%Google search growth

The spike

Social got to it first: views peaked on Oct 10; Google searches followed on Oct 11.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “diwali decoration”

Why it’s trending

Making your own festival decor feels like love and pride; it makes the home truly yours before the guests arrive.

Festive anticipationViewers gush over the creativity, ask how it is made and promise to DIY it themselves, the warm pre-Diwali buzz of getting the home ready.

What’s happening

Diwali is on Nov 8, and Indians have started decorating weeks ahead. Creators film handmade diya hacks, wall hangings, lanterns, rangolis and dough diyas. Viewers say they will copy them, and Google searches for 'diwali decoration' doubled on Oct 11.

What content is working

#1DIY & Decor | by SAKSHI RATHI|100K1643M playsOct 10Steel bowl coin decorA creator turns a plain steel bowl into festive decor by sticking coins on it, for a Navratri or Diwali setup.Why it works: A cheap kitchen item becomes decor anyone can copy.#2crazygirlswathi14.5K791.8M playsOct 11Safety-pin diya hackShe asks if you have tried this hack for your diya, then rests an opened safety pin across the rim of a brass diya, hands only.Why it works: A tiny, cheap trick anyone can copy tonight.#3Crafter Kavya12.4K381.1M playsOct 9Tyohaar Ki Taiyari seriesA Gujarati festive song plays while red-nailed hands glue together decorative Diwali wall hangings, shown as Episode 1 of a prep series.Why it works: A series format makes viewers wait for the next episode.#4smallbudget193.5K47212.4K playsOct 11Painted diya wall hangingClose-up of hands painting patterns on a cardboard diya cutout, adding small mirrors, then assembling a Diwali toran hanging.Why it works: Cheap cardboard becomes pooja-room decor in front of you.#5Art by Shabnam2K65136.9K playsOct 9Chart paper akash kandilIt opens on a finished pink lantern, then hands glue gold laces with mirrors onto chart paper to build a Diwali akash kandil.Why it works: The pretty result up front makes people stay for the steps.#6Diksha Rai4.1K11798.8K playsOct 11Paint your own hanging'Festive DIY shuruuu': a young woman paints a plain wall hanging with fine floral patterns using a brush and acrylic colours.Why it works: Turning something plain into something festive is instantly rewarding.#7Shilpi Ghosh - DIY/ Homedecor/ plants518148K playsOct 7Cardboard roll diya standShe builds a tiered candle stand from an old wallpaper cardboard roll, sticking wooden skewers around a central pillar.Why it works: Reusing something from home makes it feel free and clever.#8Neera suyal101933.8K playsOct 11Wool rangoli matMarigold garlands and petals are placed on a tabletop, then wool is used to build an orange and green flower rangoli mat.Why it works: Reusable rangoli means no mess and no daily redrawing.#9Anshu561333.5K playsOct 8Atta dough diyaA red dough ball is sculpted with a knife and scissors into a flower-shaped atta diya, pitched as zero waste and devotion.Why it works: Kitchen dough plus tradition feels eco-friendly and doable.#10Chatore Swad Veg Recipes1515456 playsOct 9Rose atta diyasFinished lit rose diyas open the video, then red dough is rolled and cut into circles and shaped into petals.Why it works: A beautiful end result made from an everyday ingredient.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#diwalidecor 531 posts
#homedecor 119 posts
#festivedecor 127 posts
#diwali2026 53 posts
#diwali 76 posts
#diwalidecoration 58 posts
#diy 45 posts
#diwalidecorations 37 posts
#indianhomedecor 28 posts
#diwaligifting 22 posts

Sentiment

Posts80% positive · 20% neutral · 0% negative

Comments65% positive · 30% neutral · 5% negative

Automatic sentiment labels across 911 posts and 400 comments.

The other side · what’s negative

Some grumbling

Viewers praise the decorations. Some object to iron safety pins on diyas, while one crafter asks why their resin stayed sticky.

What brands should do

Celebrate handmade decor. Keep hacks respectful of pooja tradition: avoid metal-on-diya tricks and show clean, safe, traditional methods.

What people are saying in comments

💬

That warm feeling when your home is all dressed up

Warmth

😄

Diwali DIYs are just fav part

Joy

💬

So creative, love this festive idea

Delight

💬

Abb toh mai pkka wo DIY kruungi

Inspired

💬

This inspired me to make some diy for Diwali. Thanks

Inspired

💬

Your DIYs are the best! Ab lg rh h khud bhi kuch krna chahiye.

Motivated

💬

wonderful idea to make diya.

Delight

🤩

Id love to try this idea

Eager

🤩

i will try this too for diwali

Eager

💬

Quite a creative way to make Diya

Admiration

💬

I have been doing this for the past 25 years

Tradition

💬

Ye dekho mera handmade toran

Pride

💬

Bahat sundar festive din ke liye ghar is ready

Anticipation

💬

Great Varsha...I was just thinking about recycling my old mats,and your reel appears on my feed

Delight

💬

diwali kam or lohri vibe jyada a rahi hai

Doubt

💬

my resin feels sticky and doesn't dry properly, am i doing something wrong?

Frustration

💬

Don't destroy the culture with unwanted mad tricks. Hinduism is divine.

Disapproval

The content strategy we observed

Hands-only videos turn cheap everyday items into Diwali decor, with the finished piece or a clear before-and-after shown to keep people watching.

Opening hook

Videos open on a trick or the result: a question about a diya hack, or the finished pink lantern shown first, before any steps.#2 #5

Storytelling

Step by step, start to finish: plain item to festive piece. Stick coins on a steel bowl, paint a cardboard diya, glue laces on chart paper.#1 #4 #5

Format & length

Hands-only close-ups with no face needed; the cheap, home-found material is the star. One creator runs it as an episode series.#1 #2 #3 #4

Tone & voice

Warm and festive: a Gujarati festive song, a cheerful 'Festive DIY shuruuu' caption, and simple low-cost ideas anyone can copy.#3 #6

Timing

The top videos went up between Oct 7 and Oct 11: 6 of 10 before Google searches peaked on Oct 11. Social views peaked on Oct 10.#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

If you make one video

Film one hands-only, start-to-finish Diwali decor make with a cheap everyday item, show the finished piece early, and label it Episode 1.

What can brands do?

Best fit: Food (sweets and dry fruits)

Mithai box that doubles as table decor

“Before you eat it, style it: arrange our mithai into a Diwali table centrepiece.”

Format: Hands-only styling reel, 20 to 30 seconds, festive song
Platform: Instagram Reels
Who posts: Home-decor and food creators, plus the brand's own handle
Caption: Diwali prep is not done till the mithai is styled. Show us your table.
When to post: Now until Diwali, Nov 8
Watch out: Keep the content to creators' own work; credit them and avoid copying sponsored posts.

Food (Sweets And Dry Fruits)BeveragesPersonal CareSkin CareHair Care

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