Fans flood socials with New York Comic Con cosplay. 950 posts from 450 creators in 10 days: cosplay, hauls and panel reactions from NYCC; Google search is up too.
The spike
Social followed search this time: searches peaked on Oct 9, social views on Oct 10.Verified: the top posts on the social peak day were hand-checked and are about this trend.
Why itโs trending
Fans want to be seen as the character they love, and to feel part of a crowd that gets it.
Whatโs happening
New York Comic Con ran Oct 8-11. Fans posted cosplay, group meetups, show-floor merch and panel moments, with Spider-Man crowds and Daredevil fan reactions standing out. Google searches for 'new york comic con' rose with it.
What content is working
Trending hashtags
The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.
- #nycc 2,201 posts
- #newyorkcomiccon 965 posts
- #nycc2026 528 posts
- #marvel 367 posts
- #cosplay 372 posts
- #comiccon 289 posts
- #mcu 83 posts
- #comics 115 posts
- #dccomics 127 posts
- #spiderman 119 posts
Sentiment
Automatic sentiment labels across 3,874 posts and 400 comments.
The other side ยท whatโs negative
Some grumblingFans discuss the convention with enthusiasm and questions. Criticism of the convention is minor.
Safe to go positive: celebrate cosplay, meetups and hauls. Avoid piggybacking on studio news or fandom disputes, which are not what the crowd is posting about.
What people are saying in comments
Holy webheads, there are so many of you! Which one of you is the real Spider-Man? Fess up!
I was wondering why they're was so much spideys
Spidey in NYC how he was meant to be!
OMG FOG LAND YESSS holy i need to be there
Need that sweet potato plush ASAP
Bro where did you get the robe??? I've been looking for that FOREVER
okay but where do i get the outfit cause i need this
what a fun first day !
I wish I was there! What a great panel to attend.
they didn't show how everyone booed when they confirmed that this was the last daredevil season btw #savedaredevil
Need the hunger games merch!!
Hold Up I need that Doom long sleeve too
I need that Gizmo ring
The mystery hat challenge is SO GOOD and looks like it's gonna be so fun!
Who said NYCC dont cater anime fans??? Well thats a lie.
The panel was cool just wish some people were respectful and not shout out random stuff when the guests on stage were speaking. Really ruined it.
The content strategy we observed
Top videos are fans showing costumes, squads and merch at the con, opening on the costume or booth and ending on a reveal or dance.
Opens on the look: Wolverine claws held up, or a tall costumed character in an orange jumpsuit at the Webtoon booth.#1 #3
A jump cut flips the couple from home into full Wolverine and Scarlet Witch costumes at the con. A booth walk-through then shows plushies and keychains.#1 #3
Instagram videos filmed on the show floor: a six-friend Adventure Time line-up that dances, a booth tour, and a close-up of a Batman figure.#2 #3 #4
Excited fan talk: a collector points out the wired cape and light-up bat signal. Cosplayers show off costumes and work with friends.#2 #4
The top videos went up between Oct 7 and Oct 11: 1 of 10 before Google searches peaked on Oct 9. Social views peaked on Oct 10.#1 #2 #3 #4 #5 #6 #7 #8 #9 #10
Film a fan-style costume or merch reveal on the show floor, with a quick cut or squad dance, and post it during the con.
What can brands do?
Con-ready cosplay makeup transformation
โBare face on screen, then a beat drop reveals the full character look.โ
- Format
- Get-ready-with-me transition video, bare face to full character
- Platform
- TikTok, Instagram Reels
- Who posts
- Cosplayers and beauty creators sharing their con looks
- Caption
- Sweat-proof, 12 hours of con. Which character should I be next year?
- When to post
- Between conventions, plus Halloween
- Watch out
- Do not use character names or logos in paid ads without licence.