Pumpkin patch trips and photos take over US feeds. Families and friends posted their pumpkin patch days all week on social; Google searches for pumpkin patch rose too.
The spike
Social and search spiked together on Oct 10.Verified: the top posts on the social peak day were hand-checked and are about this trend.
Why itโs trending
A pumpkin patch day is how people turn the first cool weekend into a memory worth posting.
Whatโs happening
Pumpkin patch season is in full swing. Families, moms and best friends are filming their trips: posing with pumpkins, toddlers in boots, matching outfits and farm treats. Viewers flood the comments asking where it is and where the outfit is from.
What content is working
Trending hashtags
The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.
- #pumpkinpatch 2,285 posts
- #fall 582 posts
- #pumpkinseason 542 posts
- #halloween 259 posts
- #fallvibes 300 posts
- #pumpkinpatchoutfit 237 posts
- #fallactivities 265 posts
- #falloutfits 226 posts
- #fallaesthetic 167 posts
- #october 119 posts
Sentiment
Automatic sentiment labels across 6,009 posts and 400 comments.
The other side ยท whatโs negative
Some grumblingAlmost all pumpkin patch talk is positive. The small negative side is one disappointing Philadelphia family outing and fall-outfit grumbling about October heat.
The negative videos
Safe to go positive. Avoid promising a perfect day; for warm regions, lean on light, sweat-proof looks and cold drinks rather than heavy fall cosy.
What people are saying in comments
Obsessed with the outfit. Need all the deets
LOVE omg i need your outfit
can we go frolicking through pumpkin fields plz
need to be at a pumpkin patch STAT!
I need to go to the pumpkin patch!
Love a good day at the pumpkin patch! What sweet memories!!
What a beautiful family and great pics!
I love me a pumpkin patch! How fun
Omg I wore this exact outfit last year to the pumpkin patch! Twins!
Took the grandkids, we had so much fun!
Okay the mallets are giving serious pumpkin smashing energy
Its the apple cider donuts, thats what we go for
Apple cider is basically why I go to the orchards lol
Pumpkin patch outfits in Florida heat are real dedication to autumn
Been ruined by Tiktok. Extremely overly packed now.
Went the 1st and 2 nd year when it was free: its just too expensive now
I'm in northern cali and almost passed out at a Giant Pumpkin Festival today. Fall activities in this summer heat is no fun.
The content strategy we observed
The top videos are quick, scenic tours of one real farm, with a clear tip on what to do there and why to go.
Videos open on the place itself: a storybook farm with hand-painted pumpkins, a corn maze entrance, or rows of pumpkins at an orchard. The scenery does the hooking before anyone speaks.#1 #3 #4
Each is a tour of one day out. The creator shows what is there (petting zoo, pony rides, lit pumpkin walk, free pumpkins) so viewers can plan their own visit.#1 #2 #3
Instagram guides use scenic farm montages. TikTok clips show an orchard visit and a first-timerโs day out.#1 #2 #3 #5
Warm and helpful, like a friend sharing a tip. One first-timer films her own day, and her farm treat gets the praise, which reads as honest rather than staged.#2 #5
The top videos went up between Oct 5 and Oct 8: all 7 before Google searches peaked on Oct 10. Social views peaked on Oct 10.#1 #2 #3 #4 #5 #6 #7
Film one real, specific place in a calm, scenic montage, say what to do there, and show it before the weekend crowd searches.
What can brands do?
Pumpkin patch glam in five minutes
โGet ready with me for the pumpkin patch: bare face, one swipe, full fall glow.โ
- Format
- Short get-ready video ending at a real pumpkin patch photo
- Platform
- TikTok and Instagram Reels
- Who posts
- Beauty creators, moms and friend groups
- Caption
- Pumpkin patch ready in five minutes. Which look are you wearing this weekend?
- When to post
- Now through end of October
- Watch out
- Avoid showing children's faces without parent consent; follow disclosure rules for paid creators.