How can brands use the “Ted Lasso fans react to the season 4 finale” trend?

One Minute of Quiet Breathing. Open on a calm face; a voice says, 'You don't have to say anything. Just breathe with me.' Format: 60-second calm routine with breathing and a bath or skincare ritual.

Sep 29: 9,593 views

Q: What are people saying about “Ted Lasso fans react to the season 4 finale”?

The mood is grief and hope. Fans are heartbroken about Mae, moved by a calm breathing scene, and still asking for another season.

Ted Lasso fans react to the season 4 finale. Fans flooded Instagram and TikTok around the finale from Sep 29; Google searches for season 5 rose +900%

4.5Msocial views↑ 1,000%+

61creators↑ 367%

100K+searches↑ 900%

The spike

Social got to it first: views peaked on Oct 7; Google searches followed on Oct 8.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “ted lasso season 5”

Why it’s trending

When someone is hurting, being quietly present beats saying the right thing, and fans want that kindness back next season.

Grief and hopeFans are heartbroken about Mae, moved by a calm breathing scene, and still asking for another season.

What’s happening

Season 4 of Ted Lasso ended, and fans are in tears over Mae's death. They share favourite scenes, say a quiet moment of breathing together moved them, and ask Apple TV for season 5. On Google, people ask if the show is over.

What content is working

#1Tara Budzyn944241.2K playsOct 4Funny scene deep-diveA creator starts with a relatable take on Carlton from Fresh Prince, then ties it to the Ted Lasso scene where Ted teaches Roy Kent the dance.Why it works: Fans love re-living a joke and adding their own take.#2CBR556316.8K playsOct 4Cast says it out loudA woman who joined the cast says on camera that being part of Ted Lasso is an honor and the reality is only now sinking in.Why it works: Hearing from the cast makes fans feel the show is cared for.#3Women in Soccer17446.2K playsOct 2POV insider reactionA woman in a messy bun faces the camera under the text 'pov: we're watching Ted Lasso Season 4 but I actually work in women's soccer.'Why it works: A real insider's view of a loved show gets people talking.#4Lisa231459Oct 4Show-themed biscuit unboxingA woman invites viewers to try the famous Ted Lasso biscuits if they are in Salt Lake City, then shows the pink box with a toy soldier inside.Why it works: A real treat from the show lets fans taste the story.#5🌹Tuxedo Mirage Cosplay ✨141344 playsOct 4Cosplay in the parkA man in a red polo looks up at a tree and cheers 'A five tree', then leans on it, joking about the show's high-five moment.Why it works: Fans love playing inside jokes from the show in real life.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#tedlasso 82 posts
#appletv 35 posts
#tedlassoseason4 34 posts
#tvshows 14 posts
#whattowatch 11 posts
#afcrichmond 11 posts
#filmtok 6 posts
#tvreview 7 posts
#soccer 7 posts

Sentiment

Posts33% positive · 54% neutral · 13% negative

Comments47% positive · 20% neutral · 32% negative

Automatic sentiment labels across 101 posts and 186 comments.

The other side · what’s negative

Real backlash

Mostly emotional about Mae's death. Some viewers criticise the season for slow plot and heavy sentimental drama, and one reviewer hated the penultimate ending.

The negative videos

#1Megan Adele Parke | Film & TV6006718KSep 30Ending rejected; mixed feelings about the episode.Reviewer says she hated and loved the penultimate episode, and of the ending says "Absolutely not," while asking why Zelda wants the club.How it’s made: Spoiler-labelled TikTok review; says she hated and loved the penultimate episode, questions Zelda's bid for Richmond.#2Josh | Movies & TV 🎬267336.9KOct 2Claims the season has a major flaw.Caption states Ted Lasso Season 4 has a major problem, with show hashtags.How it’s made: Short opinion TikTok; caption claims Season 4 has a major problem, no detail given.

What brands should do

Don't joke about Mae's death or mock the sentimental tone; fans are grieving. Warm, comforting tributes and 'breathe together' moments are safe.

What people are saying in comments

😢

Goodbye, Mae RIP Ted Lasso wont be the same without you.

Grieving

❤️

Love you Mae! Forever in our hearts

Grieving

🥹

The tribute to Anthony Head just finished me.

Moved

💔

Heart broke, and then broke again when I saw the dedication.

Heartbroken

😮

I need a session with Dr Sharon after this episode. Cheering for Shannon & then Mae passing within moments was just....

Shaken

😭

I cried so hard... Roy with Keeley was so incredibly sweet and amazing, he's going to be the BEST dad!!

Moved

👏

His purposeful, specific, slow breathing during this was really well done.

Impressed

🥹

Loved this, my husband was moved by it. Fabulous acting AND BREATHING

Moved

🤩

Probably the best scene in the whole series,actions speak louder than words

Awed

🔥

Best episode of this season!

Thrilled

😮

This episode was absolutely everything

Awed

🙏

So excited @appletv please say we're getting a season 5

Hopeful

😵

The freaking WHIPLASH of this episode

Rattled

🤔

We watched the ending twice. Did we miss when they said Mae is dead? Or is it just assumed that she is? So confused. Please help.

Confused

😞

I hate that they killed off Mae

Upset

🙄

I knew it, the moment a 'co star's gets bigger screentime, they die.

Cynical

😕

Did not like this episode at the end

Disappointed

😤

We're more than half a season in and there is ZERO plot development. Totally disappointing

Frustrated

The content strategy we observed

Fans and insiders share personal takes on favourite scenes and emotional moments.

Opening hook

Opens on a relatable take or a POV text line.#1 #3

Storytelling

Cast, insider or prop gives a personal view of the show.#2 #3 #4

Format & length

One person to camera with a short caption.#1 #2 #3 #5

Tone & voice

Light, in-joke fandom with one sincere thank-you.#1 #2 #5

Timing

The top videos went up between Oct 2 and Oct 4: all 5 before Google searches peaked on Oct 8. Social views peaked on Oct 7.#1 #2 #3 #4 #5

If you make one video

Post a small inside-joke fan moment before the finale searches build.

What can brands do?

Best fit: Personal care

One Minute of Quiet Breathing

“Open on a calm face; a voice says, 'You don't have to say anything. Just breathe with me.'”

Format: 60-second calm routine with breathing and a bath or skincare ritual
Platform: Instagram Reels, TikTok
Who posts: Personal care brand with a real friend pair
Caption: Some days you don't need advice. Just someone to breathe with. Tag yours.
When to post: While season 5 talk is live
Watch out: Do not use show clips, names or logos without rights; keep health claims out.

HealthSkincareHome CareFoodBeverages

More trending now

🇺🇸 · 19.1M viewsDream and Liberty fans are trading banter over Angel Reese 🏀🇺🇸 · 4.8M viewsUS fans are bragging over beating Mexico, and rivals say 'friendly' ⚽🇺🇸 · 6.1M viewsSurvivor 51 is back, and fans are gasping over a contestant's injured thumb 😳🇺🇸 · 66.2M viewsArgentina fans are dreading Messi's last match and crying thanks 💙🇺🇸 · 59.2M viewsBook fans left Verity arguing over Team Letter or Manuscript 🤯🇺🇸 · 4.2M viewsTyler Perry's Doing Life is on Netflix, and fans are crying for a part 2 😭

See every trend →