Sep 28: 2,403,890 views

Q: What are people saying about “TJ Maxx shoppers share seasonal finds and hauls”?

The mood is treasure-hunt thrill. Commenters say 'I need to go' and ask which store a find came from; nobody sounds worried about closures.

Q: How can brands use the “TJ Maxx shoppers share seasonal finds and hauls” trend?

Hunt-and-find: show where it was hiding. Phone in hand in a store aisle: 'Three stores later, here is the one where it was hiding.' Format: 15-second aisle hunt ending in a price reveal.

TJ Maxx shoppers share seasonal finds and hauls. Social filled with TJ Maxx hauls and finds on Oct 1–2 as 'TJ Maxx closing' searches jumped; no closure news.

13.3Msocial views↑ 398%

707creators↑ 37%

200K+searches↑ 1,000%

The spike

Social got to it first: views were already peaking on Sep 28, the first day we tracked; Google searches followed on Oct 1.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “tj maxx closing”

Why it’s trending

A bargain find feels like winning, and people fear losing the place that gives it to them.

Treasure-hunt thrillCommenters say 'I need to go' and ask which store a find came from; nobody sounds worried about closures.

What’s happening

Shoppers are posting TJ Maxx hauls, store tours and seasonal finds. The conversation centres on what they bought and what is on the shelves.

What content is working

#1Shelby Ann60.1K732452KSep 30Makeup dupes testShelby Ann puts makeup dupes from TJ Maxx to the test and says they eat.Why it works: Testing cheap dupes answers shoppers' value question.#2AnthonyReactss40.6K106339.5KOct 2Five-minute shower challengeAnthonyReactss tries to find a banana caramel shower routine at TJ Maxx in five minutes or less.Why it works: Timed challenge turns store hunting into a game.#3Paul | Fragrance Influencer30K150243.3KSep 30Clearance body wash scoreA man films inside TJ Maxx and holds up a Philosophy marshmallow shower gel on clearance for $9. He opens it, smells it and decides to buy.Why it works: A real price and a real sniff make the find believable.#4KIARA DENISE ⭑33K174211.1KOct 4Coach bag reactionKiara Denise reacts with a 'UMM HELLO' to a Coach bag find at TJ Maxx.Why it works: Surprise at a designer find is instantly relatable.#5Amanda Kennedy2.2K26187.6K playsOct 1Viral tote scoredAmanda Kennedy found the viral Margot tote at TJ Maxx, normally $119.99, for $79.99.Why it works: Clear price saving makes the find feel like a win.#6Caity Mariah1.6K14952.4KOct 7Beaded bag jackpotCaity Mariah hits two TJ Maxx stores, finding the brown ice skates beaded bag plus checkered, NYC, and can of corn bags.Why it works: Collector-style treasure hunt with a happy payoff.#7Soy Olga en NY 🗽💕757517.1KOct 4Budget NYC shopping plazaA woman opens by saying how to shop in New York without overspending. She walks a multi-level plaza showing Burlington, TJ Maxx, Marshalls and Ulta Beauty.Why it works: A clear address and a money-saving promise make people save the video.#8SD Style & Shop | Beauty Finds197177.2KOct 55 stores laterOpening line: '5 stores later... I finally got Miim Miic 55!' She then shows the perfume she found after two TJ Maxx and two Marshalls stops.Why it works: A hard-to-find item turns shopping into a quest.#9Ashley Rose Webb204125.7K playsOct 4Pajamas from TJ MaxxA woman in a leopard-print pajama set blends concealer with a sponge in a quick makeup video. Her caption says she has been living in these pjs from TJ Maxx.Why it works: A casual mention feels like a friend's tip, not an ad.#10Tee Tee619551Oct 4Perfume oil product reviewA woman opens with a personal recommendation, then holds up a Sand + Fog lavender perfume oil from TJ Maxx and lists its notes: lavender, mandarin, vanilla, amber and praline.Why it works: Listing scent notes gives shoppers a reason to go look for it.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#tjmaxxfinds 661 posts
#tjmaxx 419 posts
#tjmaxxhaul 183 posts
#shopping 95 posts
#tjmaxxshopping 108 posts
#shopwithme 91 posts
#shoppinghaul 57 posts
#haul 59 posts
#fallfashion 37 posts
#shoppingvlog 45 posts

Sentiment

Posts65% positive · 32% neutral · 3% negative

Comments65% positive · 21% neutral · 14% negative

Automatic sentiment labels across 1,038 posts and 400 comments.

The other side · what’s negative

Barely any negativity

Shoppers share hauls, finds and store tours. Criticism is minor.

What brands should do

Safe to go positive: lean into treasure-hunt finds and shopping joy. Don't reference closure rumours, since social shows no real concern.

What people are saying in comments

😍

Okay well I guess I need to swing by a TJ Maxx!

Tempted

😍

Ok. I need to look at the clothing section at Tj Maxxxxx

Tempted

😍

Ok so I need to make a trip to @tjmaxx

Tempted

😂

i did not need a reason to go to tj maxx but consider me influenced!!

Influenced

🔥

I have a wedding to go to next weekend so Ill be making a Tjmaxx run now thanks!! Its gorgeous!

Excited

🙏

Youre so right ! Shop when not in need & you will discover:)

Encouraging

😍

Tj maxx in river oaks on west gray is the best one

Loyal

🥹

We need tj maxx in Canada

Wistful

😍

I need to go back again

Hooked

🙄

Definitely NOT the richest TJ Max in Houston

Unimpressed

😊

The Nest travel sizes are an excellent price.

Pleased

🤔

Its interesting that theyre carrying more gel polish supplies like Beetles, Modelones , and RCM.

Interested

🤔

I was surprised to see Rizo's Curls has a fragrance

Interested

The content strategy we observed

Creators film real in-store finds, prices and shopping hunts.

Opening hook

Opens with a quest or a money-saving promise.#2 #3

Storytelling

One real item, shown from shelf to verdict.#1 #5

Format & length

One person filming in store or at home.#2 #4

Tone & voice

Casual, like a friend's tip, not an ad.#4 #5

Timing

The top videos went up between Sep 30 and Oct 7: 2 of 10 before Google searches peaked on Oct 1. Social views peaked on Sep 28.#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

If you make one video

Film one real find with its price and a quick verdict, early.

What can brands do?

Best fit: Retail

Hunt-and-find: show where it was hiding

“Phone in hand in a store aisle: 'Three stores later, here is the one where it was hiding.'”

Format: 15-second aisle hunt ending in a price reveal
Platform: TikTok and Instagram Reels
Who posts: Brand, plus shoppers who tag their finds
Caption: Found it in store, finally. Where did you spot yours? Tell us the shelf.
When to post: Through Halloween and the holiday shopping weeks
Watch out: Do not claim stock, prices or store status at a named retailer without approval.

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