How can brands use the “Drishyam 3 lands and fans joke about 2nd Oct” trend?

Your 2nd October alibi meal. Cop asks 'Where were you on 2nd October?' Camera cuts to a steaming plate of pav bhaji. Format: 15-second skit ending on a product shot and a ticket-plus-meal combo.

Sep 28: 1,270,252 views

Q: What are people saying about “Drishyam 3 lands and fans joke about 2nd Oct”?

The mood is playful in-joke. Fans quote the pav bhaji alibi like a family joke ('2 Oct is official pav bhaji day') while arguing over the twist.

Drishyam 3 lands and fans joke about 2nd Oct. Ajay Devgn's thriller opened on 2 Oct 2026 and India turned its alibi into pav bhaji memes

115.8Msocial views↑ 601%

1Kcreators↑ 272%

1M+searches↑ 400%

The spike

Social and search spiked together on Oct 2.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “drishyam 3”

Why it’s trending

We love a shared inside joke, and a familiar story told together feels like a family ritual.

Playful in-jokeFans quote the pav bhaji alibi like a family joke ('2 Oct is official pav bhaji day') while arguing over the twist.

What’s happening

Drishyam 3 (The Conclusion) released on 2 October. People searched for reviews, box office and the ending. On Instagram, fans act out the film's famous alibi, 'we were at the theatre and ate pav bhaji on 2nd October', while others argue about the twist and the missing body.

What content is working

#1Sajan Arora114.2K3.1K5.4M playsOct 5Girlfriend at the cinemaA guy in a car with yellow sunglasses and 'Drishyam 3!?' on screen tells how he planned to watch the movie, then finds his girlfriend and best friend together at the interval.Why it works: A relatable heartbreak story with the movie as the punchline.#2Ranganathan Venugopal247.9K2K5.4M playsOct 3Do you know 2nd October?A group leader grills his team on what is special about October 2nd. They keep failing to give the expected answer, so he sacks them, until the group ends in a cheer.Why it works: Everyone already knows the answer, so the joke lands in seconds.#3Sabir58.6K5121.2M playsOct 5CID-style fun skitFan humour clip riffing on Drishyam 3's ending, with CID references and joke that the family man never lets Part 2 happen.Why it works: CID memes make the film's ending funny.#4Madhur Daga | Health & Happiness12.3K921M playsOct 6Marvel-fan POV jokeWoman in a theatre aisle as credits roll, text reads 'POV: a Marvel fan has watched Drishyam 3', joking about waiting for post-credits scenes.Why it works: Fans relate to the Marvel post-credits habit.#5Gurjeet Singh (Comic Maafia)28.2K159959.7K playsOct 4Comedy creator reviewCreator says the makers 'cooked', calls Drishyam 3 review out, and praises Jaideep Ahlawat as 'a total beast'.Why it works: Quick, hype-driven verdict from a comedian.#6R I H A N43.3K295618K playsOct 6Quick movie reviewCreator posts a Drishyam 3 review: Vijay Salgaonkar is back with another mind game.Why it works: Short take on the hero's return.#7Ujjawal Trivedi Reviews10.1K250368K playsOct 5Honest mall-walk reviewA man walks outside a shopping mall, filming himself, and shares his honest take on the Drishyam 3 plot, suspense and disappointing ending, then tells viewers to watch it anyway.Why it works: It feels like a friend's advice, not a critic's.#8Sahil Gupta18.3K167354.5K playsOct 5Sam watching from hellAgainst a green-screen hellscape and posters of Drishyam 1 to 4, a creator talks fast and mocks the film series for keeping the same case alive.Why it works: A film-fan joke about a body that never rests.#9Shivangi Mahajan🌶️15.2K41332.2K playsOct 12 October alibi humourHumour reel tagged Drishyam 3 and 2 October, captioned 'Source: Trust me bro!', playing on the film's alibi date.Why it works: Everyone knows the 2 October alibi joke.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#drishyamtheconclusion 606 posts
#drishyam3 308 posts
#ajaydevgn 233 posts
#drishyam 229 posts
#drishyamday 108 posts
#bollywood 107 posts
#muskurado 44 posts
#tabu 57 posts
#luckyali 41 posts
#ajaydevgan 60 posts

Sentiment

Posts42% positive · 54% neutral · 5% negative

Comments44% positive · 32% neutral · 25% negative

Automatic sentiment labels across 1,450 posts and 400 comments.

The other side · what’s negative

Real backlash

Some viewers call the twist boring or writing sloppy, miss Akshaye Khanna from part 2, and joke about endless sequels. A few cite plot holes, legal trouble and theatre ad delays.

The negative videos

#1Sahil Gupta18.3K167354.5K playsOct 5Mocks sequel fatigue in the franchise.Creator in front of a hellscape green screen, captioned 'Sam watching everything from hell', mocks the series' repetition and talk of more sequels.How it’s made: Green-screen commentary over a fiery hellscape with Drishyam 1-4 posters; opens 'Sam Watching From Hell', mocks repetition.#2Ninder Kalsi1552.4K playsOct 5Says the film disappointed versus earlier parts.Cinema lobby video with a caption saying Drishyam 3 did not live up to the hype and parts one and two were better.How it’s made: Cinema-lobby footage of crowds and queues; caption says the film did not live up to the hype.#3BollyBlindsNGossip13329Sep 28Controversy around the producers before release.Reddit post reports Drishyam 3's producers faced income tax raids before the Gandhi Jayanti release.How it’s made: Text-only Reddit news post reporting income tax raids on the producers before the Gandhi Jayanti release.

What brands should do

Play with the alibi and pav bhaji jokes, which fans love. Avoid claiming the twist or ending is brilliant, and keep clear of the Akshaye Khanna comparisons and the legal/tax stories.

What people are saying in comments

😊

Pav Bhaji aur Movie. What a Combo

Happy

😂

2 Oct is official pav bhaji day

Playful

😂

Pav Bhaji nahi, Bhaji Pav khaaya tha

Playful

😂

I may forget what I studied, but Ill NEVER forget what Vijays family did on 2nd October

Amused

🤩

Tickets booked! Let's see how this finally ends.

Excited

😮

post intermission it felt like just few minutes... so engaging and interesting conclusion..

Gripped

🔥

Saw the movie today, and wow, the best film in the franchise.

Thrilled

👏

Jaideep ahlawat ne bacha liya movie ko. Verna akshaye khanna ke jane ke baad laga ni tha ki or koi itni achi trha movie me fit ho jaega.

Impressed

😂

Sam watching from hell epic bro

Amused

😂

Khod khod k dinosaur ka kankal mil jayega ek din but Sam ka kankal nhi milega

Amused

😮

The suspense is just crazy.

Gripped

🤔

Where's sam's body still don't know

Puzzled

🥹

Akshay Khanna kaa aura in Dhrishyam 2 was different, I missed Akshay Khanna here

Wistful

😐

Not great as it can't called as a conclusion, but WAY MORE BETTER then malyalam D3 which was utter dumb.

Lukewarm

👏

How are people accepting such boring twist man?

Unimpressed

😞

Weakest of all three movies.

Let down

😞

Personally 3 was also felt unnecessary. The plot 2 had was enough.

Let down

🧐

Kisine bhi wo phone kisne kharida, aur vijay ka phone location check nahi kiya

Nitpicky

😏

Kuch ni ukhad paayi police Drishyam 3 mein bhi

Mocking

😤

Just 3 hours wastage of money

Annoyed

The content strategy we observed

The film becomes a punchline: relatable stories, skits and honest reviews.

Opening hook

Set-up jokes: a heartbreak story, an office quiz.#1 #2

Storytelling

The film is the punchline, not the plot.#1 #2

Format & length

Cheap set-ups: selfie review, green screen, two-voice skit.#3 #4 #5

Tone & voice

Playful and relatable, like a friend's honest take.#3 #4

Timing

The top videos went up between Oct 1 and Oct 6: 1 of 9 before Google searches peaked on Oct 2. Social views peaked on Oct 2.#1 #2 #3 #4 #5 #6 #7 #8 #9

If you make one video

Turn the 2nd October alibi into a quick two-person skit.

What can brands do?

Best fit: Food

Your 2nd October alibi meal

“Cop asks 'Where were you on 2nd October?' Camera cuts to a steaming plate of pav bhaji.”

Format: 15-second skit ending on a product shot and a ticket-plus-meal combo
Platform: Instagram Reels, Swiggy and Zomato
Who posts: Pav bhaji and ready-meal brands, restaurant chains, food creators
Caption: Ask us where we were on 2nd Oct. Pav bhaji, then the big screen. Our alibi is tight.
When to post: Now while the film is in cinemas, about two weeks
Watch out: Do not use film clips, posters or actor faces without Star Studio18 permission.

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